The symbiotic relationship between Michael Jordan and Nike has yielded desirable growth for both over the years. What started off from the basketball arena no longer stays confined to the boundaries of a single sport. While Mike’s net worth at present stands around $3 billion, Nike has crossed the $143 Billion mark. Apart from sports, Nike’s Jordan Brand explored options like entertainment, streetwear culture, fashion, and lifestyle making it a must-have. However, there may still be some unexplored fields that could further the brand growth in a new direction.
On similar lines, wrestling legend and current WWE CCO Triple H suggested that the time has come for wrestlers to have a signature Jordan deal. “I think they’re missing the boat on something that can be very impactful towards their business,” he stated, appearing on an episode of Complex’s Sneaker Shopping. He took the example of Travis Scott’s collaboration with the Jordan brand because of his cultural impact. He believes that the brand’s investment in WWE could be a major opportunity, as the field has had its own cultural impact over the years.
“I think that our performers affect that culture just as much as… If you go to a game in almost any sport, you’ll hear our entrance themes playing in that stadium or that arena… You’ll hear the sayings and the chants and the catchphrases that our talent used. You can’t go to a game without people wooing like (Ric) Flair… I see athletes doing the Roman Reigns one all the time,” Triple H stated.
The symbiotic relationship between Michael Jordan and Nike has yielded desirable growth for both over the years. What started off from the basketball arena no longer stays confined to the boundaries of a single sport. While Mike’s net worth at present stands around $3 billion, Nike has crossed the $143 Billion mark. Apart from sports, Nike’s Jordan Brand explored options like entertainment, streetwear culture, fashion, and lifestyle making it a must-have. However, there may still be some unexplored fields that could further the brand growth in a new direction.
On similar lines, wrestling legend and current WWE CCO Triple H suggested that the time has come for wrestlers to have a signature Jordan deal. “I think they’re missing the boat on something that can be very impactful towards their business,” he stated, appearing on an episode of Complex’s Sneaker Shopping. He took the example of Travis Scott’s collaboration with the Jordan brand because of his cultural impact. He believes that the brand’s investment in WWE could be a major opportunity, as the field has had its own cultural impact over the years.
“I think that our performers affect that culture just as much as… If you go to a game in almost any sport, you’ll hear our entrance themes playing in that stadium or that arena… You’ll hear the sayings and the chants and the catchphrases that our talent used. You can’t go to a game without people wooing like (Ric) Flair… I see athletes doing the Roman Reigns one all the time,” Triple H stated.
One of the most important aspects of WWE’s cultural impact has been its transcending the boundaries of TV to become a part of pop culture. The Rock, John Cena, and Dave Bautista have been some names who successfully made it to the big screen. Apart from this, video games like ‘WWE SmackDown! vs. Raw’ and the WWE 2k series have also been quite popular over the years.
The celebrity culture in WWE is also a testament to its impact on other industries. The list of celebrity guests on WWE has been quite long. Some of the most popular appearances include Shaquille O’Neal, Mike Tyson, Floyd Mayweather, and Snoop Dogg.
However, the most important aspect that Michael Jordan could consider for the Jordan Brand is WWE’s influence on fashion and trends. The stars from WWE have had a major impact on the merchandise industry with their t-shirts and action figures. Adding a line of sneakers may as well yield a successful result like the other products.