Steph Curry is set to arrive in a “underutilized” San Francisco neighborhood soon.

Stephen Curry, star of the Golden State Warriors, bought a property at 600 20th St. in San Francisco’s Dogpatch neighborhood, the San Francisco Chronicle first reported late Thursday. (The Chronicle and SFGATE are both owned by Hearst but have separate newsrooms.)

The former industrial hub is swiftly becoming one of the city’s most exciting neighborhoods. The space, which is just a 10-minute walk from Chase Center, will serve as the sprawling new headquarters for Thirty Ink, Curry’s business enterprise, which aims to “elevate the under” through “Brand, Media, Experiences, and Philanthropy,” according to its website. Representatives told the Chronicle that Thirty Ink’s presence will hopefully contribute to the “underutilized” area’s “revitalization” by turning it into a “market-rate space.”

One of San Francisco’s most understated yet up-and-coming neighborhoods just got a powerful new resident.

Neither Thirty Ink nor Chase Center press representatives responded to SFGATE’s request for comment by the time of publication. Touchstone Commercial Partners, which brokered the deal, did not immediately respond to SFGATE’s request for comment at the time of publication either.

The property is across the street from the Bethlehem Steel building and near the Pier 70 redevelopment project, which intends to restore historic buildings and introduce 1,100 new homes in the area. Though permits for demolition at 600 20th St. are pending, planning documents obtained by the Chronicle show that it’s slated to make way for a 25,000-square-foot mixed-use building complete with a green roof, lab space and three-bedroom unit.

Though the Dogpatch area has long been overlooked, it’s not entirely surprising that celebrities are drawn to the area. Jessica Alba, Ellen DeGeneres, and Warriors heavyweights including Steve Kerr and Otto Porter reportedly partied at Restoration Hardware’s luxurious grand opening in 2022, the same year the enclave was named the 36th-coolest neighborhood on Earth by Time Out. “Simply put,” it’s one of the most “incredible places to be right now,” according to the publication.