Formula One champion Lewis Hamilton takes a turn behind the design wheel, collaborating with Dior on a new capsule collection.
A Shared Passion for Nature and Africa
Hamilton joins Dior not only as brand ambassador but also as a guest designer for this unique collection. The collaboration stems from a shared love of nature and a desire to celebrate Africa. Kim Jones, Dior Men’s Artistic Director, highlights this in his statement, mentioning their “interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers.”
A Blend of Luxury, Performance, and Sustainability
The capsule collection focuses on winter lifestyles, particularly skiing and snowboarding, reflecting a different side to Hamilton’s active life. Luxury materials and exceptional craftsmanship are balanced with functionality for an exhilarating outdoor experience. Sustainability is a key focus, with many pieces crafted from organic or recycled materials.
Formula One champion Lewis Hamilton takes a turn behind the design wheel, collaborating with Dior on a new capsule collection.
A Shared Passion for Nature and Africa
Hamilton joins Dior not only as brand ambassador but also as a guest designer for this unique collection. The collaboration stems from a shared love of nature and a desire to celebrate Africa. Kim Jones, Dior Men’s Artistic Director, highlights this in his statement, mentioning their “interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers.”
A Blend of Luxury, Performance, and Sustainability
The capsule collection focuses on winter lifestyles, particularly skiing and snowboarding, reflecting a different side to Hamilton’s active life. Luxury materials and exceptional craftsmanship are balanced with functionality for an exhilarating outdoor experience. Sustainability is a key focus, with many pieces crafted from organic or recycled materials.
A Global Inspiration and Virtuosity
The collection boasts a global perspective. Traditional Dior tweeds and new African weaves are featured alongside slouchy denim, knits, and fleeces. Technical expertise from Japan ensures top-of-the-line skiwear for extreme conditions. Accessories are equally impressive, with POC protective gear from Sweden, custom snowboards from Switzerland, and innovative footwear and bags from Dior.
A Move Beyond Fashion
This collection transcends mere fashion. Hamilton infuses the pieces with his personal experiences and cultural background. More than just clothing, these garments are designed to empower movement and self-expression on the slopes and beyond.
