Hollywood star and fitness icon Dwayne ‘The Rock’ Johnson recently revealed a new collaboration with American clothing company Under Armour. The brand is valued at a whopping $2.9 billion.
On July 18, Johnson posted a video on Instagram to announce the collaboration. He showed off his massive chest and arms which impressed his fans and fellow enthusiasts worldwide.
“New @ProjectRock X @UnderArmour drop [police car light emoji] #BadgeOfHonorCollection Choose progress. Choose to evolve. That’s our badge of honor. #ProjectRock #UnderArmour,” the post was captioned.
The said collaboration was detailed to release a new line of apparel designed to meet the needs of physically active people.
Dwayne Johnson became an ambassador for Under Armour in 2016 and has maintained a strong relationship with the company. He has often expressed his excitement about the partnership and his aim to inspire people to achieve their fitness goals.
Under Armour and Dwayne ‘The Rock’ Johnson’s successful collaboration
Under Armour’s most recent collaboration with Dwayne ‘The Rock’ Johnson highlights their innovation and marketing prowess The campaign is expected to boost Under Armour’s social market presence even further.
It makes sense for Under Armour to harness Johnson’s public image and massive social media presence. With nearly 400 million followers on Instagram alone, Johnson is a valuable partner for any brand looking to expand its audience.
Fans of ‘The Rock’ expressed their excitement about the new collaboration by flooding the comments section of his video and praising him for his impressive physique and dedication to fitness. Many of them look forward to trying out the new apparel line.
Johnson’s successful collaboration with Under Armour is proof of his influence in the fitness community as well as the clothing brand’s commitment to him.
Under Armour seems to have found the perfect match in Dwayne Johnson to help them sell high-quality products for people who love to engage in fitness.