CFI, a leading global financial brokerage firm, has announced a groundbreaking multi-year partnership with the seven-time Formula 1 World Champion, Lewis Hamilton.
The iconic racing driver will serve as the company’s global brand ambassador, marking a significant milestone for CFI as it aligns itself with one of the most influential and admired figures in global sports.
Commenting on the partnership, Hisham Mansour, Co-founder and Managing Director of CFI, said, “Lewis Hamilton is not just a champion in his field but also a global icon who embodies the values of precision, perseverance, and groundbreaking innovation, as well as a deep commitment to social justice and humanitarian causes. Having him onboard as CFI’s new brand ambassador marks a new and exciting chapter in our journey. With a legacy spanning over 25 years and a reputation marked by innovation and excellence, our partnership with Lewis is a natural fit, united by a commitment to breaking limits and achieving greatness. Lewis being a top figure in sports aligns perfectly with CFI being a leader in its field, making this partnership an ideal collaboration.”
Lewis Hamilton, added, “I’m excited to join CFI as their Global Brand Ambassador. This partnership aligns with our shared drive for excellence and innovation. Just as I strive for peak performance in everything I do, I am impressed by CFI’s dedication to provide best-in-class tools and conditions for their clients. Together, we aim to inspire and have a positive impact, and I’m looking forward to empowering their global community.”
Beyond the commercial aspects, the partnership underscores a shared commitment to social impact. CFI will support Hamilton’s charitable foundation, Mission 44, which is dedicated to building a fairer and more inclusive future for young people. This collaboration reinforces CFI’s dedication to fostering a more equitable and inclusive society.
The partnership is expected to significantly enhance CFI’s global brand visibility and attract a new generation of traders. Leveraging Hamilton’s immense popularity and influence, CFI aims to solidify its position as a leader in the financial services industry.
CFI Financial Group is a global financial brokerage firm with a strong presence in the Middle East and North Africa. Established in 2005, the company offers a wide range of trading products across multiple global markets. Committed to community and sports, CFI has partnered with leading sports teams like AC Milan, Sheffield United, Jordan Football Association, Lebanese Basketball Federation, and Paris Saint Germain and actively participates in numerous CSR initiatives to benefit the communities where it operates. The leading online trading broker is also serving as the official partner of the Saudi Super Cup.
Launched by Sir Lewis Hamilton in 2021, Mission 44 is a charity focused on creating a fairer, more inclusive future for young people. The charity invests in solutions to empower young people to overcome social injustice and succeed.
Recently, the British racing star became the face of Dior Homme and also a guest designer alongside the label’s Men’s Creative Director, Kim Jones.
The seven-time F1 World Champion is currently tearing up the track for the Mercedes-AMG Petronas F1 team. The British driver recently surprised the F1 world with the announcement of his move to Scuderia Ferrari HP in 2025, after an impressive 11-year stint with Mercedes. He’ll be in action this weekend at the Belgian Grand Prix on July 28 at 6:30 PM IST.