Stephen Curry hit his “night, night” celebration after hitting the last of four three-pointers in the final three minutes of Team USA men’s basketball’s 98-87 win over host country France in the Summer Olympics.
Now, Curry has filed trademark applications in Europe and the United States for “nuit, nuit,” or “night, night” in French.
Trademark attorney Josh Gerben, founder of Gerben IP, broke the news and provided more context.
Darren Rovell of Cllct offered more insight.
“Steph Curry’s corporation, SC30, has filed to trademark the phrase “Nuit. Nuit,” which he and his team cleverly rolled out after Curry helped Team USA down France in the mens basketball gold-medal game during the Paris Olympics earlier this month.
“Curry filed to trademark the phrase in Europe on Aug. 14 and in the United States on Aug. 19.
“The U.S. filing says there is an intent to use the phrase on all apparel. Curry will be helped by the fact he is the first to file for the phrase and won’t have to wait in line behind someone else.”
Curry was seen wearing a “Nuit, Nuit” hoodie soon after the iconic three, in which he hit a looping three over both Nicolas Batum and Fournier.
Art director and designer Mike Fogg, who designed the hoodie, offered more insight, noting how this story originated back in June even.
Fogg also spoke with Rovell about it: “Designer Mike Fogg told cllct it was a one-off design, and program that wasn’t meant to hit retail. But then came the bootleggers and the official Team USA licensees such as Fanatics using it on merch.”
It’s completely understandable, of course, for SC30 to file trademarks on the phrase. But for now, Curry can revel in the legendary moment as the four-time NBA champion looks forward to his 16th pro season.