Michael Jordan‘s tequila brand Cincoro is coming up with a massive collaboration to continue its dominant run. Cincoro has been one of the most successful liquor brands in recent times. With Michael Jordan and other NBA owners at the helm of things, the collaboration will only scale new heights.
Recently, it was announced that Cincoro has partnered with visual artist Joshua Vides to create monochromatic style graphics for the brand. As Cincoro’s first collaboration with an individual or entity, it’s propelling the brand toward a future characterized by sustained growth, exceptional artistry, and the continued development of exquisite liquid craftsmanship.
Vides is known for his monochromatic style of art and that is exactly what he is about to bring in within the brand’s identity. The launch is timed perfectly for Miami Art Week. This exclusive release, featuring only 150 bottles, will be showcased during a private, invitation-only affair at the Edition Hotel.
The co-founder and executive chairman at Cincoro Tequila Emilia Fazzalari showed her excitement over the new partnership as well. She said, “We’re thrilled to unveil this exclusive collaboration with Joshua Vides who seamlessly blended his signature monochromatic style with our elegant bottle. This partnership brings together the worlds of art and luxury, offering a unique collector’s item to celebrate our delicious Tequila and introduces it to a new audience passionate about art, streetwear culture, and our delicious liquid.”
Michael Jordan hand-selected a batch of tequila along with Emilia Fazzalari
Fazzalari also talked about the discussion she had with the NBA legend regarding which batch of tequila to choose for this grand week. She said, “Michael and I hand-selected this batch of our Añejo Tequila, as we felt it would reflect the greatness and exceptional artistry of the bottle.”
Cincoro Tequila boasts an All-Star lineup of owners along with Emilia Fazzalari, including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Wyc Grousbeck (Emilia’s husband) of the Boston Celtics, and Michael Jordan. In almost five years of its existence, the brand has gained the trust of its consumers and has become a fan favorite. Cincoro is also one of the most decorated brands in the market with over 28 awards in accredited spirits competitions.