The Golden State Warriors are off to another hot start, and Stephen Curry is keeping his foot on the gas. Not only is Curry dominating the hardwood, but Curry Brand continues to excite the sneaker community.
This month, Stephen and Curry Brand are teaming up with luxury streetwear brand TUFF CROWD for a limited-edition footwear and apparel collection.
TUFF CROWD founder and former NBA player Brandon Jennings helped create one-of-a-kind Curry Brand styles, including a Curry 11 and Curry Flow Cozy dropping on November 11 on tuffcrowd.com, and a UA Spawn FloTro dropping on November 24 on UA.com.
Curry 11 ‘TUFF CROWD’
Incorporating TUFF CROWD’s signature dark mood and edge, the footwear and apparel collection features black, bone, and red color palettes across wearable silhouettes.
Details include TUFF CROWD signature collar embroidery in Curry Brand font type across tops. A barbwired ‘Curry Splash’ logo continues the storytelling connecting the two brands together. Inspired by Stephen’s 4th championship and Finals MVP in 2022, a tagline is featured throughout the collection: “What they gonna say now?”
Like Stephen, Brandon has a passion for bold and disruptive designs, which fueled the partnership. Not only that, but Brandon also shares close ties with Under Armour, as he was the first-ever basketball athlete to sign with the brand in 2008.
To celebrate the collab, Curry Brand and Tuff Crowd will host a community event in Brandon Jennings’ hometown that will feature a pop-up store. The pop-up will offer consumers a chance to shop the limited-edition products before they are released online and offer a chance to get a first look at Curry Brand’s latest court refurbishment at Rowley Park.
