Teremana Tequila, the brand founded by Dwayne ‘The Rock’ Johnson, will be available in Australia from July 2024 as part of its recently outlined global expansion plan in partnership with Spirits Platform and Mast-Jägermeister.
The plan will see Teremana introduce its Blanco, Reposado, and Añejo tequilas into all Australian states and territories as part of the brand’s global expansion. Australia, which is recognised as one of the world’s fastest growing tequila markets, will become Teremana’s third international market.
Since launching in March 2020, The rapid growth of The Rock’s tequila brand has broken various records, including becoming the fastest premium spirits brand to sell one million 9-litre cases to the US market within a 12-month period.
“I’m incredibly humbled by the demand for Teremana at the global level and thrilled to deliver Teremana to consumers around the world,” said Johnson.
“Mana is at the heart of everything we do at Teremana, and this has fueled our purpose of sharing good energy, bringing people together, and doing things the right way. To now be able to Share the Mana with more parts of the world is a privilege – cheers, my friends.”
Teremana Tequila is made at its own Destileria Teremana de Agave distillery in Jalisco, in collaboration with third-generation agave growers and second-generation tequila makers, the Lopez family. It is made using 100% mature Blue Weber Agave that is roasted in small, traditional brick ovens for over 72 hours prior to distillation in 100% handmade copper pot stills.
“As we enter this next chapter for the brand, I also want to give thanks for the incredibly hard work of our partners and our team, who are dedicated to bringing our tequila to the people in the right way, without cutting corners,” said Johnson.
“Our shared hope is that Teremana can become a legacy brand, one that brings people together – prioritising taste and quality – so that everyone can enjoy this wonderful spirit.”
Spirits Platform CEO Ian Atherton is anticipating strong demand for Teremana in Australia.
“Following the success of Teremana since it launched in the US three years ago, we are excited that the brand is now reaching Australian shores and are delighted to be its official partner,” he said.
“With a substantial launch investment, we anticipate this will be one of the biggest spirits launches Australia has ever seen, and we look forward to partnering with Dwayne Johnson to bring the brand’s ‘Share The Mana’ philosophy to life.”
Available from 1 July, Teremana Blanco will retail for $92, Teremana Reposado for $97, and Teremana Añejo for $106. All three are available for order now from Spirits Platform.
