It’s safe to say that business runs in the Jordan family. We are all aware of how the 6x champion used sensible investments and marketing to increase his net worth by several folds. His son Marcus has been successful with the Trophy Room as well. Now, it is the time to highlight Michael Jordan‘s ex-wife Juanita’s run for money, who has brought out her creative marketing side to light for her brand Juanita Wear, which has been a target for customers since the Memorial. Day.
Juanita Wear has a variety of products ranging from accessories like belts, jewelry, and wallets, to clothes, shoes, handbags, etc. As per their website, these products are “pre-owned and new(never worn)” from Juanita, which also has its authenticity guaranteed. Ahead of Memorial Day, Juanita had announced a sale. Now, she is busy promoting her best products one by one, with an apt and catchy description.
To promote her vintage skirts available at Juanita Wear, the Chicago Bulls legend’s ex-wife used a brilliant tagline, “The clothes aren’t going to change the world. The women who wear them will”. Along with this praise for women, she made a description of the skirts, “Crafted with impeccable Italian craftsmanship, each pre-owned skirt exudes timeless sophistication.”
She also made a note about its variety, “Available in a chic brown and white palette, these skirts are designed to fit size 8 perfectly, featuring a back zipper closure for a sleek and refined silhouette.” That’s a rare collection, isn’t it? That’s the specialty of Juanita Wear.
What makes Juanita Jordan’s resale boutique standalone in the market?
There are a lot of things that make Juanita Wear a one-of-a-kind. Despite being a resale boutique, it promises its costumers that every product is “100% authentic”, personally hand-picked by Juanita herself. And something that the brand always highlights is its luxury.
According to their website, “Luxury is not only something you can touch; It’s something you exude! Luxury designer handbags, shoes, clothing, belts, jewelry, and other accessories have the unique effect of making you feel more beautiful and confident.” Is this the only reason why the brand is successful?
It doesn’t stop here. Marketing is always crucial, and the 64-year-old is aware of it. She announced the return of her resale boutique just a few days before Memorial Day. She has been actively promoting the products since last week, with catchy taglines like those mentioned above. For instance, to promote her Japan-crafted titanium glass wear, she used a tagline, “Good sunglasses hide all sins“, putting her creative side in the spotlight. Perfect timing, marketing, and luxury are the key aspects of the success behind Juanita Wear.
