Michael Jordan uses his business ventures outside of basketball to make his son proud.

It is true that Michael Jordan continues to set the tone when it comes to major accomplishments, whether if its on the court with his incredible legacy or off it with business all around the globe, there is no one like him.

Recently, the six time NBA champion has found even more success with his tequila brand, Cincoro, making it an profitable deal for him and his partners. One these partners is his son Marcus, who has already endorsed Michaels business.

This also means that Marcus is very proud of his dad, and he is not shy showing it. A recent Instagram post from the official brand started with all the attention, as it celebrated the contribution of Michael Jordan as a founding co-owner of the company since 2019.

The post also acknowledged the market that MJ has for these types of markets as he enhances the quality of the product.

“Co-founded by Michael Jordan, Cincoro Tequila serves as a testament to the pursuit of greatness, echoing Michael’s relentless drive to aim higher with every endeavor. His passion for tequila has been instrumental in crafting the ultra-smooth and delicious taste that defines our brand,” the post reads.

Now, not only does the basketball industry love the guy, but the tequila business is really keen on him and now his son has carried on the legacy of this family side job in this business, and he recognizes his dad for it.

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This not only assures a spot for him as a great owner of a basketball team during his time in Charlotte, it also gives him a high status as a businessman in a world far from sports put with something else to show for that definitely makes his family proud.