Michael Jordan’s Cincoro Tequila is scaling globally.
The company, born in 2016 through a conversation about a shared passion for tequila, was established alongside four other NBA team owners. The founding partners have since created a portfolio of tequilas made with 100% Blue Weber agave derived from Jalisco, Mexico. Cincoro Tequila is an award-winning company and has attracted investments from Serena Williams, Michael Strahan, and Derek Jeter, as AFROTECH™ previously reported.
“Cincoro has always been special to me because of the authentic friendships we’ve established around enjoying Cincoro and spending time together, designing it, experiencing it, and tasting it. We are constantly striving for greatness,” Jordan, co-founder of Cincoro Tequila, said in a news release announcing Williams’ ownership stake. “And now that we’re welcoming in some of my closest friends to the business, I’m looking forward to this next era of Cincoro alongside this all-star team.”
“Launching Cincoro Tequila in Italy has long been a goal of ours and we’re thrilled to finally bring Cincoro to premium spirits aficionados in Italy,” said Cincoro Tequila Co-Founder and Executive Chairperson Emilia Fazzalari in the news release. “This extraordinary partnership allows us to introduce Cincoro’s rich and delicious taste to discerning Italian consumers and international travelers alike.”
The union will be beneficial to AC Milan as it plans to enhance its Club’s brand and fans’ experience globally, beginning with its historic San Siro stadium in Milan.
“We are incredibly excited to welcome Cincoro Tequila to AC Milan,” explained AC Milan Chief Commercial Officer Maikel Oettle. “This partnership is a testament to our commitment to aligning with brands that embody the same spirit of excellence and luxury that defines AC Milan. This collaboration will undoubtedly elevate our brand’s prestige on a global scale, connecting the elegance of Milanese culture with the sophisticated allure of Cincoro.”
