forces to create the brand; Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan.
“Being part of Cincoro isn’t just about business—it’s about championing a legacy of greatness. I love Cincoro. Just as I’ve strived for excellence on the court, I recognize the dedication and drive behind Cincoro and I’m thrilled to be part of the team,” Williams shared in a news release.
“Michael introduced me to the brand, and I’ve been an avid fan of Cincoro Extra Añejo since it launched in 2019. I’m honored to support Cincoro in its next era,” said MLB Hall of Famer, Derek Jeter in a news release.
The tequila industry is a hot one, as sales continue to outpace other alcohol categories and unsurprisingly, the sector is attracting lots of flashy names.
As previously reported by ESSENCE, everyone from Kevin Hart to LeBron James has thrown their hat in the tequila-making ring.
“Cincoro Tequila embodies greatness, and I love it,” stated professional golfer Dustin Johnson. “I couldn’t be more excited to be a member of Team Cincoro, alongside all these exceptional athletes, and leaders in their fields.”