For the second straight season and the fifth time in his career, Golden State’s Stephen Curry has the most popular jersey in the NBA. Based on NBAStore.com sales for the entire 2023-24 season, Curry’s No. 30 topped the list.
Five of the top 15 players on the list are international players, led by San Antonio Spurs rookie Victor Wembanyama of France with the fourth most popular jersey. That group also includes Milwaukee Bucks forward Giannis Antetokounmpo (fifth), Dallas Mavericks guard Luka Doncic (sixth), Philadelphia 76ers center Joel Embiid (12th) and Denver Nuggets center Nikola Jokic (13th).
Overall, the top 5 players in jersey sales are:
Stephen Curry, Golden State Warriors
LeBron James, Los Angeles Lakers
Jayson Tatum, Boston Celtics
Victor Wembanyama, San Antonio Spurs
Giannis Antetokounmpo, Milwaukee Bucks
In terms of team merchandise sales, the Los Angeles Lakers lead the way (as they did at the season’s midpoint, too). The Celtics, Warriors and Bucks are also in the top five and are joined by the Chicago Bulls, who did not have a player rank in the top 15 in jersey sales.
